Veritas Prep is a GMAT prep and admissions consulting provider. This consists of instructors, students, and consultants. The blog was created in order for people to share their knowledge about standardized testing, graduate school admissions, and the business world itself. The blog also has the purpose of opening up the Veritas Prep community to new visitors. The blog contains a wide range of topics from how Veritas Prep was established to essay writing mistakes and GMAT myths.
Site’s strong points
One of the things I find excellent about the site is its content. The entries are intelligently written. The style and tone of the entries solicit trust from the visitors. I think the blog succeeded in rendering credibility to Veritas Prep. The logo also adds to the effect. The introduction regarding this blog on top of the page is also a good point. In this way, visitors would have a clear idea on what to expect from the blog. Another thing I like about the blog is its professional look. The simplicity of the design and its formality match the straightforward and formal tone of the entries. I would also give credit to the blog’s easy to navigate layout.
Site’s weak points
There are some things I don’t really like about the site. One is that it is too simplistic. The layout is good, but I still find it lacking. It is easy to navigate but I almost find it bare. I think the layout should be improved. The design should also be improved. Colors and images or photos can be added to put a twist on the site. Another thing lacking is the category section. For me, a category section is very important because it makes navigation easier and fast. I guess the lack of it can be considered a major drawback for the site. So, a category section should be created in order to make the site more user-friendly.
